Much has been said about las cocinas fantasma and restaurant trends in the last year. Which have evolved and taken new mechanics for the sale and distribution of food beyond the premises open to the public.
The ghost kitchen during this time has had an incredible boom. It is fueled by the isolation and high demand for takeout that it has brought.
The digitisation trend in the food industry is now reaching more and more hotels and shopping malls in an effort to diversify the number of options available to customers and make the most out of unused real-state and kitchen space oftentimes close to residential and central areas.
With the new normal, after the pandemic, the takeout market has reached new horizons. The general idea is to include places where a significant number of different restaurant concepts are concentrated. This mainly refers to hotels and food fairs located in shopping malls.
The main factor of this new modality is to include the technology used by the las cocinas fantasma in these places. This indicates that the concepts of multiple restaurants could be at hand in the most popular delivery platforms.
Recently Kitchen United, a ghost kitchen company, installed its software and infrastructure in a California mall. The idea consists of not only giving food delivery users access to the multiple restaurants that are located in the shopping center.
It is also intended that the restaurants of the shopping centers and hotels have access to food of different concepts. Taking the variety of foods available in one place to another level.
Adapting host kitchens in the hotels and shopping malls to a multi-tenant setup with several brands is the first step for a successful dark kitchen operation in these new locations. Besides that, choosing a software that allows you to integrate all your different sales funnels and manage this multi-tenant setup becomes crucial.
Some shopping mall operations are going one step further by adding a mechanic belt to carry orders to centralised pickup stations, one for mall shoppers and another one for delivery riders. Effectively saving hours of work from employees and improving customer accessibility.
Nowadays and with the new normal that implies less physical interaction, las cocinas fantasma are being of great help for both the restaurant industry and customers. Takeaway food has seen a huge increase in demand this last year and many restaurants have joined in this novel work concept.
That is why when envisioning the future, many restaurant chains will want to implement these concepts in their franchises; leaving us the possibility of receiving meals from different establishments and franchises in a single order.