Adding a delivery service is a decision that many bars and restaurants have already made. And it is true that selling on the Internet is a good way to increase the sales of your restaurant business.

Did you know that the United Kingdom gobbled up £6.5 billion in home deliveries last year? It is clear that it is a great opportunity for many restaurants, but do you know exactly how and with what platforms to launch your home delivery service?

Different market shares and types of restaurants

First, it is important to keep in mind the market shares that the four large home delivery platforms handle:

  • Just Eat: we can affirm that it is the undisputed leader, since it accounts for 40% of all deliveries.
  • Deliveroo: is next on the list, with a 22% market share, the same as Domino’s Pizza.
  • Uber Eats: comes in last with 20%.
  • Others: Domino’s Pizza, Nando, McDonalds and other fast food chains have a sizable position in the delivery market.

However, market share is not the only factor to consider when choosing which platforms to be present on. Another important point is the profile of restaurants in which each operator specialises. For example, while Just East dominates the fast food sector, Deliveroo is more focused on healthy cooking and offering options for different consumer diets (vegan, vegetarian, etc.)

Differences in terms of conditions and fees

Obviously, the conditions and fees charged by delivery companies are quite different. We focus on three variables:

  1. The activation fee: for creating an account and registering your restaurant, Deliveroo will charge you 300£ (during the COVID-19 crisis this cost has dropped to 50£). For its part in Just Eat and Uber Eats, registration is free.
  2. Sales fee: varies from 35% for Deliveroo, 34.30% for Just Eat and 30% for Uber Eats.
  3. Cost of management per order: you will only have to pay a fee for the management of orders at Just Eat (£0.20 each).

On the other hand, if your restaurant is in any major city in the UK and what you want is to pay only for each delivery, without activation costs or fees, your ideal alternative is perhaps Stuart, who makes urgent shipments at a fixed price.

Do you prefer to self-manage your restaurant’s online orders? If so, Gloriafoods or Flipdish are some of the options, more specialised in managing your own orders channel and delivering with your own fleet or third-party services such as stuart.

Registration process on each platform

In general, the registration process in each home delivery operator is quite similar. However, there are some differences, which we discuss below:

How do I sign up for Uber Eats?

Uber Eats offers restaurants reliability, ease of use and increased sales. To register, you just have to sign up, provide information about your business, upload your menu and access directly to the work panel of your restaurant.

How do I sign up for Deliveroo?

Deliveroo allows the customer to tip both the restaurant and the delivery rider; you can sign up here, providing essential information such as the hours of your restaurant or your updated menu. Its managers guarantee an increase in sales of up to 30%.

How do I sign up for Just Eat?

In this case, we are talking about the leading food delivery service in the United Kigndom. In its registration process, it stands out for its personalised assistance and the welcome pack that the operator will send you as soon as you register.

How do I sign up for Stuart?

When working on a delivery basis, at Stuart you do not need to register your restaurant. You just create an account and start sending in a few clicks. You will know the exact cost of each delivery before confirming it.

Advantages of starting through an aggregator

Can you imagine all the work it can take to manage your restaurant accounts on each of the existing platforms? If you want to reach more clients, the ideal approach is to be on all platforms or at least try all of them out at the beginning to see where you have the best response. With the help of a home order management system like Bistrohub, you can manage all the ordering platforms from a single space, with many advantages:

  • Avoid mistakes, since they are integrated with your POS, you do not have to waste time entering orders one by one in the POS and you can focus on other more urgent activities.
  • Management of all online orders in a single device that integrates with your POS and your printer.
  • Possibility to instantly update your menu and schedules on each platform.
  • More agile and reliable inventory management.

In summary, thanks to our home order management platform, you will be able to simplify processes so that you can focus on the most important thing: growing your restaurant and offering a great experience to your customers.

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