Managing multiple delivery channels, on-demand delivery riders and in-house systems all at once can be challenging in a time with limited resources and personnel. Mexicana de Franquicias offers some of the most sought-after Mexican food in Spain. The successful business had been predominantly a sit-in restaurant, but this changed with the onset of the Covid-19 pandemic.
As Jorge Alvarez Justo, Head of IT at Mexicana, puts it: “We’ve had to rapidly change our business model from being a predominately sit-in restaurant to delivery only and Bistrohub has helped us manage this change. Feedback from the managers and operations team has been very positive. They particularly enjoy the ability to manage the menus and channels from one place. We have multiple virtual brands in each location and a large network of franchisees, so menu management used to be very complicated as we had to make the changes on several different tablets for each brand. ”
La Mexicana experienced great results with their online operations, using Bistrohub allowed them to focus on higher volumes from their online sales channels, reducing retyping errors from their POS and allowing workers and chefs to focus on making great food. Given the success of their new model they decided to expand their operations, entering the world of the dark kitchens.
“As our technology partner we approached as we knew they offered a comprehensive solution for dark kitchens with a multi-brand approach. Bistrohub’s team was very helpful in advising us on the set up, adapting their product to suit our needs.
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